Ecommerce and Facebook Ads Converge Through Zibaba

As brands increasingly turn to Facebook to host their online presence and their ads, they'll seek platforms that handle management of both owned and paid marketing. Today, Facebook ecommerce storefront platform Zibaba is providing such a solution with the launch of an Ads API feature. It allows merchants to automatically generate and buy ads based on their most popular products so they can efficiently promote their storefronts. The important point here is that developers are beginning to take advantage of Facebook recently opening up its Ads API. Namely, they're integrating ads buying systems into services for a variety of verticals.

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