Mar. 1, 2012 6:00 am
Over time I have found the easiest way to be successful with patient expectations is to think about patient service from the start. Every practice needs to consider the importance of patient service as the basis of its operation. In order to do so I have discovered that comes down to four elements. Let me describe each of them for you. First, the people aspect has to be both internal and...? Read?MoreFeb. 28, 2012 6:00 am
During a recent examination one of my physicians began to diagnose my issue and began to speak in either Aramaic or some such hieroglyphic. This reminded me of working many years ago on Wall Street while selling technology; there were more acronyms used than people on a New York Subway during rush hour. There is a reason why professionals use acronyms so often; they fail to provide customer...? Read?MoreFeb. 27, 2012 5:05 am
Monday Focus ? My business provides me substantial freedom for numerous things. One of the things I do when available is teach. However students that do not check grammar and spelling, do not review the syllabus and ask me benign questions available in the document and continually use the Internet as sources of scholarly data frequently stun me. The problem with the world today is that everyone...? Read?MoreFeb. 23, 2012 6:00 am
With so many graduating from chiropractic schools there is a large decision to be made upon graduation ? independent, solo practitioner or associate. The answer to this question is based largely on one criteria-Do you have enough business savvy to create a practice from the ground up? Chiropractic is like any other business. Opening a practice will take time and most of all money. Sometimes it...? Read?MoreFeb. 21, 2012 4:24 pm
Monday Focus ? This past week I was running an errand and took note of a sign in town. Have you ever read something or seen something and required a double take? I needed to read the sign four times until the message sunk in. Brett was inseparable from his wife and at the tender age of 50 he was taken from her. Folk?s life passes you by if you do not take the time to cherish those things and...? Read?MoreFeb. 21, 2012 6:00 am
There are so many inefficiencies in business that allows us all to see the fodder in business. I travel frequently and I am always amazed at the poor hiring, poor service and even worse poor management. Here are some reflections from the past month of watching Business Nightmares . During a recent trip to Las Vegas I visited the Business Center to print out my boarding pass for the return...? Read?MoreFeb. 16, 2012 2:25 pm
There is apparently a new law that is taking effect for consumers that receive droves of robo calls from telemarketers. Instituted from a case involving Mims v. Arrow Financial Services, the new consumer protection prohibits, ?using an automatic dialing machine to call a person's cell phone without prior consent; using a prerecorded voice message to call a residential phone line without prior...? Read?MoreFeb. 16, 2012 6:00 am
I am always amazed by physician waiting rooms and how they alter from practice to practice. Recently while visiting with one physician I arrived to a rather large waiting room almost 30 x 20 with three couches and numerous chairs. As I approached I noticed that there were newspapers and magazine strewn about the floor and coaches but more importantly no one was in the waiting room! I approached...? Read?MoreFeb. 14, 2012 6:00 am
I recall a time when Bree handled the front desk for a very prominent physician. Bree was a very nice young women but rather introverted. I am fairly gregarious and each time I saw her I greeted her warmly. However she did not reciprocate. Rarely did Bree smile at the front desk and rarely was she empathetic to clients taking pragmatism over relations. Eventually patients either complained or...? Read?MoreFeb. 12, 2012 5:56 pm
Monday Focus ? How many times have you set about with your to do list only to have the same to do list looking at you three to four weeks later? This is procrastination and it simply kills you. Procrastination stems from fear and limiting beliefs. Coincidently these fears come from you not anyone else. The reason why the to do list grows is because you find others things to do so as to avoid the...? Read?MoreFeb. 10, 2012 6:00 am
Feb. 9, 2012 6:00 am
Let?s say you went your chiropractor for a pain that you?ve been having in your side. The surgeon who is examining you says the following, ?Uhm? Well, uh you know? You might, uhm, have to have your uh appendix taken out.?How competent are you going to feel about this doctor?s ability to treat you? Or even worse? the doctor says all the right things, but as he looks over your chart, you notice...? Read?MoreFeb. 8, 2012 1:59 pm
(As seen in Medical Office Today!) Most physicians realize that practicing medicine involves more than administering proper healthcare ? much of your job involves the quaint phrase ?bedside manner,? which basically describes how you interact with your patients and the relationship you develop with them. A big part of bedside manner involves recognizing that visiting the doctor can be...? Read?MoreFeb. 7, 2012 5:19 pm
Just like most marketing companies that are memorable so must you. However those important first words are key to presenting your value, capturing attention and creating the relationship that controls the business. Learn how to create a message that sticks and creates tons of business and referrals. In this webinar you will learn: Learn the importance and development of a value proposition ...? Read?MoreFeb. 7, 2012 2:44 pm
Fight or Flight I will admit I am a New York Giants fan and watching them win the last two ?must win? regular season games and then advance to the Super Bowl is an absolute thrill. Yet there are some lessons to be learned from their fabulous run that I believe you can use for your business. The Giants themselves had a very erratic season riddled with injuries resulting in some key losses...? Read?MoreFeb. 7, 2012 6:00 am
Since the dawn of email there has been a term coined ?netiquette?. This term is meant to encourage best practices when we send email. With that in mind it is best to point out through my many years of email use, abuse and refuse the many blunders I have experienced: 1. Sending before you mean to. 2. Forgetting the attachment. 3. Expecting an instant response. 4. Forwarding useless e-mails. ...? Read?MoreFeb. 3, 2012 6:00 am
Friday Video: Buyer Beware? Read?MoreFeb. 2, 2012 6:00 am
In 2009,there were 27.5 million businesses in the United States, according to Office of Advocacy. Of these numbers there are approximately 60,000 practicing chiropractors in the United States and using the same census data from the Bureau of Labor and Statistics, 44% operate their own business. I?ll bet that when you began you chiropractic career you never imagined that you would rationalize...? Read?MoreJan. 31, 2012 2:40 pm
The age of the Internet has allowed many to make claims about who they are and they work they profess. There is a dire need for many to gain chiropractic marketing assistance to help increase patient volume. However there is a big difference with how someone coaches. When the instructor limits your time or tells you how to do something you might want to reconsider. In recent years, I have...? Read?MoreJan. 31, 2012 2:00 am
Chances are if you are reading this you are curious about how to get new patients into your practice. Did you ever wonder why it seems so easy for some and yet from time to time you tend to struggle with this issue? Are you curious if the other chiropractors have some magic formula for attracting patients or are just darned lucky? You will find it interesting to know that when it comes to...? Read?Moreissue 2 ohio election results 2011 election results 2011 board of elections board of elections senate bill 5 senate bill 5
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